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Marketing Manager

Tel Aviv · Full-time · Senior

About The Position

About Draper

Draper is an agentic performance marketing platform: AI agents that plan, launch and optimize paid search, SEO and social campaigns, with human operators steering strategy. The product is a spin-off from the internal tools built by Sidelines Group, a leading performance marketing player in the highly competitive US gaming industry, built by ex-Googlers and backed by seasoned investors.

The role

We are looking for a Marketing Manager to build and grow the Draper brand. You will own how the product looks, sounds and is understood, both inside the company and in the market. This includes brand and positioning, messaging, website, inbound demand and internal communications. You will work directly with the founders and manage external designers, writers and freelancers.

What will you do?

  • Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Own the competitive narrative, segment stories, and pricing and packaging with product and sales.
  • Brand. Build and evolve the Draper identity - style guide, product marks, templates and tone. Ensure consistency across decks, website, product UI and social. Manage external creatives.
  • Messaging. Build the messaging architecture - narrative, proof points, objection handling and segment/product variants. Align sales, product and founders. Write key copy, from homepage messaging to launches and thought leadership.
  • Inbound and demand. Own the funnel from first touch to qualified conversation: content, SEO, paid, lifecycle email, lead capture, routing and conversion. Measure and report on performance.
  • Digital presence. Own the website end to end - content, structure, SEO and conversion - as well as organic social, LinkedIn, founders' presence, review sites, directories, PR, analyst and community touchpoints.
  • Internal communication. Own company updates, launch and release communications, onboarding materials and the internal narrative around the Draper.ai pivot. Keep the team aligned and able to communicate the story clearly.
  • Measurement. Define marketing metrics, build reporting, and advise management on what to stop, keep and double down on.


Requirements

  • 4-7 years of marketing experience, including at least 2 years at a startup or agency with end-to-end ownership.
  • Experience owning product positioning and messaging, with examples of impact.
  • Comfortable across brand, storytelling, CRO, SEO, analytics and attribution.
  • Strong visual judgment and attention to brand consistency.
  • Daily user of AI tools with strong opinions on where they help and where they create slop.
  • Comfortable operating without a playbook and proactive in communication.
  • Excellent English writing skills.
  • Background in performance marketing or adtech - big plus.
  • Experience launching or rebranding a company end to end - big plus.
  • Ability to build a landing page yourself - big plus.


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